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崗位描述 – JOB SUMMARY: 該職位專(zhuān)門(mén)負(fù)責(zé)企業(yè)傳播工作，將支持企業(yè)傳播負(fù)責(zé)人制定企業(yè)傳播戰(zhàn)略計(jì)劃，推動(dòng)向媒體及公眾講述正向故事，塑造企業(yè)形象，幫助建立北京環(huán)球度假區(qū)的行業(yè)地位，通過(guò)制定適當(dāng)?shù)捻?xiàng)目計(jì)劃和方法，增進(jìn)全國(guó)性媒體和KOL對(duì)于北京環(huán)球度假區(qū)的企業(yè)形象認(rèn)知，增強(qiáng)品牌及企業(yè)信任度。 This position is dedicated on Corp Communications and will support the Corp Communications Lead to develop the strategic corporate communications plan, drive the proactive storytelling to help build the trustworthy corporate image and the thought-leadership of UBR in the industry, creating appropriate programs and approaches to engage with SOE, industry and other nationwide media, key influencers and KOLs, reinforce the trust to UBR brand and corporate. 主要職責(zé) – MAJOR RESPONSIBILITIES: ? 通過(guò)向政府、行業(yè)、合作伙伴和KOL等多個(gè)利益相關(guān)者講述企業(yè)公關(guān)故事，為塑造北京環(huán)球度假區(qū)的企業(yè)形象創(chuàng)造公關(guān)聲量，塑造消費(fèi)者認(rèn)知，從而有效支持北京環(huán)球度假區(qū)業(yè)務(wù)目標(biāo)的實(shí)現(xiàn)。 ? Support UBR marketing goals by creating buzz and shaping perceptions about UBR through corporate PR storytelling across multiple stakeholders including the government, industry, partner and key influencers. ? 與其他相關(guān)業(yè)務(wù)團(tuán)隊(duì)密切合作，確定優(yōu)先事項(xiàng)，制定媒體宣傳策略，并確保與北京環(huán)球度假區(qū)營(yíng)銷(xiāo)和品牌目標(biāo)始終保持高度一致。 ? Work closely with related business team to identify the priority, develop media communication strategy and remain closely aligned with UBR marketing and branding goals. ? 基于對(duì)業(yè)務(wù)需求及傳播環(huán)境的洞察，擁有較強(qiáng)的故事創(chuàng)意能力，圍繞既定的關(guān)鍵業(yè)務(wù)溝通信息，包括但不限于引導(dǎo)行業(yè)創(chuàng)新與經(jīng)濟(jì)賦能、產(chǎn)業(yè)和文化融合、雇主品牌、可持續(xù)發(fā)展和企業(yè)社會(huì)責(zé)任等話(huà)題，建立生動(dòng)的公關(guān)敘事和評(píng)論內(nèi)容，創(chuàng)造引人入勝的故事。為媒體提供故事宣傳創(chuàng)意，確保故事傳播得到妥善管理。 ? Are capable to obtain strong insights into business and communication environment and create convincing stories accordingly. Build solid PR narratives and editorial contents around identified key pillars including but not limited to innovation and empowering the economy, industry and cultural integration, employer brand, sustainability and CSR stories etc., to drive a compelling story. Offer story pitching ideas for media and ensure the stories are managed appropriately. ? 與相關(guān)業(yè)務(wù)團(tuán)隊(duì)緊密合作，確定優(yōu)先級(jí)，尋找合適的公關(guān)機(jī)會(huì)，設(shè)計(jì)、實(shí)施和執(zhí)行多層次公關(guān)計(jì)劃，確定合適的發(fā)聲機(jī)會(huì)和其他公關(guān)策略，以此宣傳北京環(huán)球度假區(qū)、提高公關(guān)報(bào)道的影響力，為北京環(huán)球度假區(qū)樹(shù)立良好的正面形象。確保順利執(zhí)行計(jì)劃和實(shí)現(xiàn)目標(biāo)。 ? Work closely with related business team to identify the priority and PR opportunities, design, implement and execute multi-layered PR programs, identify appropriate speaking opportunities and other PR tactics to promote UBR, drive the drumbeat of PR coverages and garner favorable environment for UBR. Ensure the plan is on track and the objective is met. ? 為業(yè)務(wù)團(tuán)隊(duì)提供戰(zhàn)略咨詢(xún)，幫助他們識(shí)別和降低潛在風(fēng)險(xiǎn)。協(xié)助處理敏感性媒體問(wèn)題或大眾對(duì)北京環(huán)球度假區(qū)的誤解，根據(jù)需要管理媒體詢(xún)問(wèn)。 ? Advise business team with strategic consultancy and help them identify to mitigate potential risks. Support to handle sensitive media issues or misperception around UBR, manage media inquiries as needed ? 與全國(guó)媒體、政府宣傳主管部門(mén)保持良好關(guān)系，開(kāi)發(fā)并管理智庫(kù)項(xiàng)目，與智庫(kù)建立可持續(xù)的建設(shè)性關(guān)系 ? Maintain good relationship with nationwide media and publicity department, develop and manage Think Tank programs and build sustainable and constructive relationships with think tanks ? 管理合作代理商，發(fā)展并引入適當(dāng)?shù)馁Y源，指導(dǎo)團(tuán)隊(duì)完成公關(guān)目標(biāo)。 ? Manage agency partners, create right resources, guide and coach the team to accomplish the PR objectives. ? 管理項(xiàng)目預(yù)算和支出，確保符合計(jì)劃 ? Manage project budgets and spending, ensuring they are well on track ? 完成分配的其他工作 ? Perform other duties as assigned 任職資格 – QUALIFICATIONS: ? 10 年以上公關(guān)工作經(jīng)驗(yàn)，有企業(yè)傳播、危機(jī)公關(guān)、新聞傳播經(jīng)驗(yàn)者優(yōu)先考慮 10-year plus working experiences in PR, preferred in corporate communications, crisis communications ? 深刻了解中國(guó)的政府和媒體格局 Good understanding in China’s government and media landscape ? 能夠在復(fù)雜、敏感的環(huán)境中，通過(guò)良好的戰(zhàn)略規(guī)劃和洞察力講好北京環(huán)球度假區(qū)的企業(yè)故事 Proven strategic planning and insights in navigating UBR in a complicated and sensitive environment ? 具備良好的媒體傳播和故事敘述能力 Proven good media communication and storytelling skills ? 具備較強(qiáng)的項(xiàng)目管理能力，并表現(xiàn)出成熟的團(tuán)隊(duì)領(lǐng)導(dǎo)能力 Proven strong project management capabilities and demonstrate as a mature team leader ? 在敏感性和風(fēng)險(xiǎn)評(píng)估方面擁有良好的公關(guān)判斷能力 Good PR judgement in evaluating sensitivities and risks ? 能夠根據(jù)業(yè)務(wù)目標(biāo)進(jìn)行資源優(yōu)先排序的戰(zhàn)略規(guī)劃 Strategic planning in prioritizing resources aligned with the business goal ? 出色的問(wèn)題解決能力和人際交往能力，能夠與商業(yè)leader和各類(lèi)專(zhuān)業(yè)人士合作 Strong problem-solving capabilities, interpersonal skills with an ability to work with business leaders and a wide range of professionals ? 必須主動(dòng)學(xué)習(xí)和理解市場(chǎng)趨勢(shì)、新策略以及可能影響整體戰(zhàn)略的宏觀環(huán)境問(wèn)題 Must be active to learn and understand market trends, new tactics, macro-environment issues that may impact on overall strategy ? 注重細(xì)節(jié)，具備較強(qiáng)的管理技能，能夠評(píng)估和調(diào)整優(yōu)先事項(xiàng)，能在快節(jié)奏工作環(huán)境中高效工作 Detail-oriented with strong management skills and ability to evaluate and adjust priorities to perform efficiently in an extremely fast-paced working environment ? 勤奮、靈活、足智多謀、獨(dú)立自主、具備良好的職業(yè)道德 Diligent, flexible, resourceful, independent worker with a strong work ethic ? 積極主動(dòng)，擁有專(zhuān)業(yè)精神，擅長(zhǎng)團(tuán)隊(duì)合作 Positive attitude, team player with professional manner 教育水平 – EDUCATION: 擁有四年制大學(xué)傳播或新聞專(zhuān)業(yè)學(xué)士學(xué)位 Bachelor’s degree from a four-year college or university in Communications or Journalism required