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Responsibilities
?Assist with end-user marketing activities that drive demand within the mid-market territory accounts; this will include implementing demand generation and nurturing campaigns, promotions and customer briefings
?Perform work on content and campaign selection and localization, to align with top sales priorities in territory
?In collaboration with the territory sales team and event management team, execute customer briefings
?In support of the Territory Marketing Team, collaborate with multiple marketing functions, business intelligence, vertical marketing, portfolio marketing and event management to achieve the local sales target
?Together with the Territory Field Marketing team, be the marketing support for territory accounts across multiple vertical markets
?Contribute to the building and nurturing of a customer reference pipeline through mid-market territory accounts
?Track leads in SFDC system, supporting an ROI analysis to evaluate and improve effectiveness of demand generation programs